In the digital age, every effort should be made to connect with existing clients and attract new customers. The most successful yet underutilized marketing is email marketing. Even in the age of social media and other marketing methods, email marketing is still the best way for businesses to reach customers and bring results.
In this article, let’s explore the 9 key reasons why email marketing is a must-have for your brand and how it can drive your business.
Why Email Marketing is Important for Your Business
1. Cost-Effective Marketing Tool
The price of marketing is important for every company regardless of size especially small and medium businesses (SMEs). Traditional marketing strategies, such as billboards, newspaper ads, and television commercials, can be costly and they don’t always guarantee a return on investment.
However, Email Marketing is one of the best Return On Investment (ROI). Email marketing generates on average $42 for every $1 spent according to the Direct Marketing Association. As a result, email marketing is not only cheap but also quite successful because it frequently costs little or nothing to reach that your target audience directly in their mailbox.
With the help of email marketing services such as Mailchimp, Constant Contact or another, companies can automate campaigns, segment their subscribers and even measure outcomes — all with very little overhead.
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2. Direct Communication with Customers
Email marketing is unlike any other form of marketing, in which a business will be able to connect directly with the customer. When somebody opts into your email list, they are inviting you to their inbox. This is where you get the most engagement with your followers.
Emails are a close, private interaction. If you create a personalized email, for example, you’re communicating with a customer and you’re building rapport. Indeed, email campaigns that are targeted have an open rate above general email campaigns.
You may be sending a welcome email, a promotion, or a holiday card, and direct communication in the form of email connects better with your audience for long-term customer retention and success.
3. High Conversion Rates
But the most important reason that emails are crucial is because of the fact that you turn leads into buyers. We always see research stating that email marketing is much better converted than other forms of marketing like social media or mailshots.
For instance, according to the Content Marketing Institute, 66% of consumers have purchased after a click from an email. This is because email is personalized, direct and relevant, that is, you can tailor certain offers or messages to specific people. If you send the right offer to the right person at the right time, the chances of getting them to become a paying customer is higher.
4. Segmentation for Targeted Messaging
Effective marketing is not all about sending the same message to all your subscribers. Rather, you just need to get the message out to the right people. You can segment your email recipients on interests, habits, demographics, etc.
You could create segments like new subscribers, existing customers, etc. This segmentation enables you to send highly relevant and targeted content that has more engagement and results.
When you make your emails address what people actually need and want, they’re more likely to open them and take action. An individualized email marketing campaign helps you receive more clicks and conversions.
5. Builds and Nurtures Customer Relationships
Email Marketing is one of the best strategies for building long-term relationships with your customers. It helps businesses to stay connected to their customers, and not overbearing. By keeping in touch you can add value, share news, and introduce products or services.
Email marketing has a popular strategy called the drip campaign, which is a continuous drip campaign of automated emails. Such emails slowly educate and converse with the subscriber forming a connection that eventually gets them to purchase something or perform some other desired action.
Even email lead nurturing actually increases sales by 50%. If you keep publishing useful content on a regular basis, then you’ll be trusted by your audience to refer them to your business when they’re ready to make a purchase.
6. Increased Brand Awareness
In the long run, good-quality email campaigns can help the business to gain brand awareness. When you send an email, your brand name, logo and message show up in front of customers’ eyes. Over time, this develops an emotionally attached visual to your brand.
And emails are also a way to reinforce your brand. Whether it is in the design, voice, or content quality, email marketing keeps your audience acquainted with your brand.
A regular email is also a good way to send content from your brand like a blog, or news, or product or industry updates to further increase your credibility as an expert in your field.
7. Measurable Results and Analytics
One of the best features of email marketing is the ability to track and measure performance. Email marketing gives you the exact statistics about how your campaigns are performing, unlike traditional marketing which is very hard to track.
Opens, click-throughs, conversions, and bounce rates give you a real-time picture of how your subscribers are using your emails. This information enables you to adjust campaigns, experiments and future efforts to get the best results.
In this way, by analyzing and optimizing according to the data constantly, businesses will improve their email marketing and be more successful.
8. Mobile-Friendly Advantage
Email marketing is still one of the best forms of engagement for customers on the go in an increasingly mobile-first society. More than 50% of emails are opened on mobile devices according to new statistics. That’s why mobile-first email campaigns are essential.
Mobile-friendly emails are easier for the reader to read and hence higher conversions. Your customer reading your email on their way to work or on their lunch break, your messages must be read, navigated, and responded to.
If you are delivering emails that are responsive, user-friendly, and mobile-friendly, then you can send them to more people and stand a better chance of succeeding.
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9. Boosts Customer Loyalty and Retention
To stay with existing customers is cheaper than to create new ones. Email marketing enables businesses to retain customers, keep them on board and come back.
You can use loyalty programs, deals, and exclusive offers to recommend your clients for being loyal. Personal recommendations, birthday discounts, or early sale opportunities can let your customers know they are cherished and taken care of which increases customer retention.
Keep in touch with your customers, and give them value — you will improve customer lifetime value (CLV) and keep your customers loyal to your brand.
Conclusion
Email marketing remains a critical part of any business looking to expand and survive in the present market. It is affordable, clear to talk with, very high conversion and customer relations which makes it a great product for every marketer. Email marketing can be beneficial for any business no matter if it’s a small business or an established brand because you can use it to drive traffic, raise your brand awareness and keep customers returning.
So. If you are not using it yet then get started and start harnessing the power of email marketing to expand your business.
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Want to increase your email marketing ROI? Add email marketing to your business today with an email marketing platform. If you need any help building successful email campaigns then get in touch with us for the best strategies!
