EdgeUp is an AI-powered edtech startup founded in 2022 by Jubran Siddique and Khalid Mohamed. With a mission to transform how India prepares for competitive exams like UPSC, JEE, and NEET, EdgeUp provides a deeply personalized learning experience driven by artificial intelligence, cognitive profiling, and behavioural psychology. Within months of launch, the company secured INR 8 crore (approximately $1 million) in seed funding and collaborated with major coaching institutions across southern India.
The Problem: One-Size-Fits-All Does not Work Anymore
India’s exam preparation ecosystem is still largely built around traditional classroom models. It is a move from the traditional way, where students are confined to a standardized methodology with negligible respect for individual learning style, psychological engagement, or real-time feedback. After visiting over 50 coaching centres, Jubran and Khalid found a significant gap, institutions lacked scalable technology that could adapt to individual student needs and improve outcomes without increasing teaching loads.
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The Founders: Bridging Finance, Automation, and Education
EdgeUp was founded by Jubran Siddique, a former investment banker, and Khalid Mohamed, an automation expert turned serial entrepreneur. Zaryah Angels’ parent company had already invested in several high-impact sectors. This further took a trajectory in the Education realm, where EdgeUp became a top-of-the-line AI-driven product intended to make learning more accessible.
EdgeUp’s Core Technology: PASCO Engine and DFDM Model
EdgeUp’s secret sauce lies in its proprietary AI stack:
- PASCO Engine: A personalization algorithm built on behavioural and cognitive science principles.
- DFDM (Dynamic Feedback-Driven Model): Adapts lesson plans in real time based on student responses, learning pace, and emotional engagement.
- Cognitive Profiling: Each learner’s study plan is customized based on strengths, weaknesses, and motivation levels.
- Smart Question Banks & Mock Generators: AI adjusts test difficulty dynamically, helping students overcome weaknesses without being overwhelmed.
- 24/7 AI Doubt Assistant: Helps resolve questions instantly, reducing the need for continuous faculty involvement.
“With its AI-powered approach to exam coaching, EdgeUp is breaking barriers in India’s education system—creating a personalized, scalable, and impactful learning experience for the future of millions of students.”
Business Model: B2B with B2C Scaling Potential
EdgeUp’s go-to-market strategy focuses on institutional partnerships. EdgeUp AI tools are integrated into LMSs used by the coaching centres or use it as a standalone platform. This model increases student satisfaction, reduces dropout rates, and boosts academic outcomes without increasing operational costs for institutes. Over time, EdgeUp plans to offer a direct-to-student platform at a low monthly fee, making AI coaching affordable for all.
Funding and Traction
In early 2025, EdgeUp raised INR 8 crore in seed funding led by Enlighten Capital. The startup earmarked 40% of the funds for AI development and the rest for scaling pilots, content creation, and onboarding new institutions.
By February 2025, EdgeUp had:
- Signed MoUs with institutions serving over 30,000 students
- Conducted 14 live demos across coaching centers
- Engaged with 20+ industry experts and government officials
- Finalized plans to roll out AI coaching in Tamil Nadu’s government schools
Social Impact: Reaching Tier-2 and Tier-3 India
Being vernacular-ready and optimised for low bandwidth usage, the EdgeUp platform ensures seamless content delivery in the local languages. The team is primarily focused on Tier-2 and Tier-3 markets, ensuring that students outside metropolitan areas get access to world-class tools without high infrastructure demands at a nominal cost. EdgeUp also plans to integrate voice support and regional language content to widen its reach.
Vision: 10 million Students in Five Years
EdgeUp has set a bold and transformative goal: to reach 10 million students within the next five years. This ambitious vision reflects the company’s deep commitment to making quality education accessible and impactful at scale. As part of its growth strategy, EdgeUp plans to expand its offerings to include a wider range of state-level examinations, ensuring students across various regions and academic needs can benefit from its solutions.
To further accelerate its mission, EdgeUp is also focusing on strategic integration with existing edtech platforms, enabling a seamless learning experience for students. The company is set to launch mentorship marketplaces, connecting learners with experienced mentors for personalized guidance. Additionally, EdgeUp aims to build open-source AI learning APIs that can be leveraged by public education systems, fostering innovation and inclusivity in the educational ecosystem.
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Broader Trends in AI and EdTech
EdgeUp is not alone in betting on AI for education. Global investment in AI tutoring is expected to grow from $7.6B in 2025 to $30B by 2029. EdgeUp’s early traction and homegrown technology make it well-positioned to lead India’s entry into this global movement.
Challenges and Mitigation
EdgeUp addresses faculty resistance by presenting its technology as a co-teaching tool, not a replacement. This approach encourages collaboration, making educators feel supported rather than sidelined. It builds trust and fosters smoother adoption of the platform.
To maintain data quality, EdgeUp uses built-in monitoring and continuous feedback loops. These systems help the AI learn from reliable, accurate inputs. As a result, students benefit from personalized and error-free learning experiences.
For student retention, EdgeUp is testing gamification and peer networks to drive engagement. These features make learning more interactive and socially connected. Meanwhile, localization teams ensure content is translated and culturally adapted for regional relevance.
Final Thoughts: Why EdgeUp Is a Startup to Watch
EdgeUp represents a new era of intelligent, inclusive, and impactful education in India. From its founders’ mission to its innovative technology stack and real-world traction, the startup offers a compelling blueprint for what AI in education should look like.
As it continues to scale, EdgeUp will not only improve exam outcomes but also redefine how we think about personalized learning in a country with millions of aspiring students.
