Freemium Business Model: Pros and Cons

Freemium Business Model: Pros and Cons

The freemium business model has become one of the most popular business strategies, yet companies earn by unlocking extra features later. A small step at first still leads toward paid upgrades down the line. While there is no upfront payment, the advanced options are locked behind a paywall. You’ve probably used it yourself—think Spotify, Dropbox,…

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20 Best Business Books Every Entrepreneur Should Read

20 Best Business Books Every Entrepreneur Should Read

Behind every great entrepreneur lies a great library. There’s something special about the best business books in bookshelf of a successful entrepreneur. It tells a story of curiosity, late-night learning sessions, and those moments that changed everything. Entrepreneurship is a constant learning journey where you’re constantly learning, adapting, and sometimes completely rethinking what you thought…

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How Small Businesses Are Winning Big with Micro-Pivots

How Small Businesses Are Winning Big with Micro-Pivots

Introduction: Why Small Shifts Create Big Wins In 2025’s fast-changing business landscape, success doesn’t always come from radical reinvention, without improvements to existing methods. It comes from micro-pivots — small, deliberate adjustments that realign a business with market demand, technology shifts, or customer behaviour. A micro-pivot does not mean starting everything from the beginning, but…

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5 Startup Mistakes That Quietly Kill Growth and How to Fix Them Fast

5 Startup Mistakes That Quietly Kill Growth and How to Fix Them Fast

Introduction: Startups Don’t Fail Overnight Startups actually don’t fail in one day. They definitely take time to collapse completely. When startups fail, it’s rarely because of one massive mistake. It’s usually a series of startup mistakes — ignored signals, make slow decisions, and misplaced priorities.  The founder doesn’t see it happening. The team feels “very…

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Business Casual Attire

Business Casual Attire: How to Get It Right

Business casual attire is now becoming more common with many companies in the modern workplace. But what exactly does business casual mean? And how can you guarantee, when fitting in, that you won’t feel overdressed or shabbily underdressed? Whether you are preparing for your first job in a new office or want to appear more professional than your…

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